Smartr (Team Coco)

Making a scripted show sound as unscripted as possible

Our second scripted series (and second with Team Coco), we broke all the rules to create something much more lifelike and real than other scripted shows.

The premise of Smartr is the podcast made by an egocentric tech CEO on a mission to change / destroy the world. So we recorded Smartr like we were shooting a documentary — adapting non-fiction techniques to all aspects of production.

The result was a show that had audiences laughing all the way through, unsure if this was real or fiction.

Smartr was one of Luminary’s featured fall releases.